• Hardware options for speed, flexibility and quality
  • Mailroom optimization with electronic sorting
  • Broad workflow integration services
  • Data management expertise

Direct Mail

Drive higher response rates with relevant communications

Direct mail is rebounding. Many consumers are opting out of electronic communications due to sheer volume they receive, and the irrelevance of content. With the right direct mail solution, you can boost revenue and help drive increased response rates for your customers. You can do this by combining color, technology and data for sending relevant content and imagery to targeted segments with the highest propensity to respond.

Your ability to produce targeted direct mail differentiates your business, and that’s a must-do in a print segment that is highly competitive, commoditized and dominated by a buy-on-price mentality.

Ricoh can guide your transition from being a static, commodity-based print provider to a strategic partner for your customers. We help you understand marketers’ needs and develop solutions to meet those needs—so you can optimize your traditional offerings or excel in transactional media and Precision Marketing. Our approach relies on smart use of data and data-driven insights to improve results, along with an exceptionally efficient, automated mail delivery process that tracks everything. We partner closely with you, customizing solutions to meet the size of your business and scale of your ambitions.

If you like the sound of “from concept to client,” you’ll like our direct mail solutions, which include industry-leading production inkjet systems and Automated Document Factory workflow.

Back to Top

When you work with Ricoh to implement direct mail solutions, you can expect to:

  • Extend your core business and increase revenue by offering targeted direct mail services
  • Accelerate results as a result of our experience and best practices in data management, enterprise Precision Marketing, Data Analytics and mailroom optimization
  • Operate with the optimal balance of speed, quality and flexibility to satisfy diverse, ever-changing requirements
  • Lower postal costs while you improve workflow with detailed sorting and mail automation
  • Minimize disruption and delays with our in-depth services related to workflow integration
Back to Top

Hardware

  • InfoPrint 5000 continuous form inkjet family: monochrome, color and MICR models offer field-upgradeability, media flexibility and proven reliability
  • InfoPrint 4100 Advanced Function Printing Systems: high-speed, continuous form, electro-photographic printers deliver superb quality, intelligent halftone switching, color emulation and more
  • Ricoh C901 Graphic Arts Edition color cutsheet printer: a production-strength printer that provides near-offset quality, media versatility, professional in-line finishing options and advanced color and job management tools.

Process Control and Production Automation

  • Automated Document Factory (ADF) Solutions: vendor-neutral, closed-loop systems that can automate and control the entire print and mail operation
  • Managed ADF Services: a fully managed, cloud-based, turnkey production print workflow solution for mid-sized businesses
  • Ricoh ProcessDirector: vendor-neutral, modular workflow software that automates processes simply and economically with a single point of control.

Professional Services

Back to Top

When you work with Ricoh, you can address these operational challenges:

  • Desire to expand offerings and develop new sources of revenue
  • Lack of expertise in mailroom operations, data processing or output integrity that can equip you to pursue targeted direct mail projects
  • The complexities related to the convergence of Print On-Demand and data-rich applications–with a knowledgeable vendor to provide guidance
  • Improving efficiencies in print and mail operations
  • The need to develop expertise in Data Analytics and Precision Marketing in order to deliver relevant communications
Back to Top

Direct Mail Resources

Back to Top

To learn more about our solutions, contact us.

United States
Sales

1-877-646-3677

Email us now

P.O. Box #141757
Austin, Texas
78714-1757

Back to Top