Color technology

Make a smart investment in color.

Use color to improve retention, recognition and recall

Today, with more methods of producing color documents—networked printers, digital output and print on demand—color is an essential business investment. According to research reported in "Color for Impact"¹, color can affect the way we work. For example, the use of color can help:

• Increase retention time by more than 60 percent.
• Cause readers or viewers to pay attention up to 50 percent longer when the information is in color.
• Improve understanding of presentations and printed pages by up to 60 percent.
• Increase brand identification by up to 70 percent.
• Speed learning by up to 70 percent.
• Reduce visual retrieval time of a document by up to 80 percent.

Change how you look at color

If you think color costs too much, think again. The cost of color can be about the same as monochrome printing or even less. Cost per page or CPP is based on coverage, meaning the percent of a page that is printed in color. Costs vary depending on how much color toner is used on each page, meaning things like highlight color can be a very effective, low-cost communication technique.

Learn more:

The high-volume black-and-white transactional print marketplace is poised to transition to color output. Learn more about how InfoPrint Solutions Company can help you transition to color output.

Download our whitepaper:

1. Jan White, Color for Impact

Please contact your local InfoPrint Solutions Company representative or Solutions Partner for local availability.