TransPromo Services
Improve customer retention and satisfaction.
TransPromo is not simply the union of transactional statements and promotional offerings. A complete, effective TransPromo solution requires coordinated marketing, analytics, document production and response management actions to effectively change the end customer behavior and achieve business objectives.
InfoPrint TransPromo Services can help you:
- Make the right TransPromo decision
- Identify the appropriate technology for your requirements
- Define and execute a tailored roadmap to implement TransPromo
- Help you start quickly reaping the benefits of TransPromo
TransPromo Services
Improve customer retention and satisfaction.
InfoPrint TransPromo Workshop Consulting ServicesThe type of TransPromo solution you implement is critical to exploiting the benefits of TransPromo. InfoPrint offers a TransPromo Workshop that can help determine the right technology and provide a high-level roadmap for implementing TransPromo.
InfoPrint can provide experienced marketing, analytics, workflow and document production consultants who can:
- Define your TransPromo requirements
- Assess your business and marketing objectives and current environment
- Create a customized and comprehensive TransPromo solution
- Provide a high-level roadmap for implementing TransPromo
Realistic marketing data can help you justify a TransPromo solution. InfoPrint offers a TransPromo Pilot that can help you determine the approximate improvement in response rates for marketing campaigns.
InfoPrint can provide experienced marketing, analytics, workflow and document production consultants who can:
- Define and perform your TransPromo Pilot
- Implement analytics to segment and target the Pilot
- Implement document design and production
- Provide printing and mailing
- Determine the response rates and ROI for the Pilot
The implementation of a TransPromo solution requires deep skills in systems integration and analytics and campaign management.
InfoPrint can provide experienced TransPromo specialists with expertise in analytics, document design, multichannel document production, workflow, response management and systems integration. Our specialists can:
- Assist you in implementing a TransPromo solution
- Install and integrate new technology components
- Re-engineer process and workflow
- Test and train
- Validate the benefits of TransPromo with a test application
TransPromo Services
Improve customer retention and satisfaction.
Q: Who else has used this service?A: Best Western International — InfoPrint conducted an eight-week TransPromo pilot with the CMO Council involving 100,000 customers. The results:
- 15% lift over the control group in fall promotion registrations within the first 30 days of the campaign
- 39% lift for number of stays
- 34% lift for number of nights stayed
- 30% lift for revenue generated
- 500% lift in applications for the Best Western Rewards MasterCard
- 278% TransPromo ROI vs the 178% for the control group
A: The TransPromo solution is an ideal application for the InfoPrint 5000 color printer. It leverages InfoPrint's software and Automated Document Factory (ADF) solution for document composition and production.
Q: What else should I consider?A: Consider the following:
- Are you satisfied with the results of your current marketing campaigns?
- Can you identify the causes of your success or lack of success in your marketing campaigns?
- Do you have multiple lines of business that create an opportunity for cross-selling to your customers?
- Are you interested in how you can use your existing customer communication channel to improve your customer satisfaction?
- Are you looking for tools that can better assess and improve your marketing ROI?