As a service bureau, you want to satisfy corporate clients with accuracy and timeliness. But you can reach beyond these goals to benefit your clients and your business. When you let clients know you can add value to their customer communications, lower costs and increase revenue, you’re sure to get their attention. This is precisely what you can achieve with a Precision Marketing solution.
More than 90 percent of consumers open and read statements, invoices and other business documents that you produce. Precision Marketing adds personalized messages that turn these transactional documents into a highly targeted, measurable form of direct mail. This approach can lower costs significantly because inserts are eliminated in favor of on-page messages.
As you likely well know, the average consumer receives a high quantity of advertising, email, direct mail and other forms of marketing messages each day. Precision Marketing cuts through the clutter and stands out. According to industry analyst InfoTrends, consumers are increasingly voicing their preference for relevant, personalized communications. They are more likely to continue doing business with companies that give them what they want.
Equipped with Precision Marketing capabilities, you can help strengthen end- customer relationships at every step of an integrated marketing campaign. Instead of producing plain statements with generic messages, you can create customer-centric communications that help your clients:
- Strengthen their brand image and create competitive distinction
- Improve bill clarity and reduce call center traffic
- Use special offers to up-sell, cross-sell, and drive business results
- Generate revenue by selling advertising space
- Use personal messaging to build brand loyalty
- Strengthen and expand multichannel marketing
